Two URLs appearing for similar queries are not always a problem. Cannibalisation occurs when they share the same intent and neither can establish its proper role in the results.
Compare intent
Examine whether the pages answer the same task or successive needs. Similar wording may conceal different audiences and formats.
Examine query and landing-page data
Look for alternating URLs, declining CTR, backlinks and conversions by query group. Do not decide solely from rank tracking for one keyword.
Choose the intended role
Define which page is the main answer and which covers a subtopic. Strengthen titles, headings and internal anchors to communicate the distinction.
Merge only when one answer is redundant
If the pages serve the same intent, retain the stronger page, transfer unique value and implement the correct redirect. Do not mechanically discard useful depth.
Measure after the change
Monitor visibility across the entire query set, not only the main term. Allow time for recrawling and record the previous position.
This framework is an original editorial methodology developed by DigitalNow.