A text can be linguistically correct yet feel foreign to the market in which it appears. Multilingual QA examines intent, terminology, cultural context and functional details before publication.
Establish the intended meaning
Create a short brief covering the central claims, audience and desired action. The reviewer should compare the text with its intent, rather than translating word for word.
Maintain a glossary for each market
Record approved terminology, prohibited wording and product names. The same concept may require a different term in each country.
Check local assumptions
Currencies, dates, channels, laws and consumer habits cannot simply be translated. Confirm that the examples genuinely exist in the target market.
Bring in a native reviewer at the critical stage
The final review should be performed by someone who understands the audience's tone and context. Fluency alone is insufficient without domain knowledge.
Learn from corrections
Codify recurring mistakes and add them to prompts, the glossary and the test set. QA should reduce repetition, rather than merely clean up each batch.
This framework is an original editorial methodology developed by DigitalNow.