An agreement for a post does not automatically cover advertising use, editing or keeping it forever. A creator rights checklist translates expectations into clear terms before production starts.
Define exact deliverables
Record quantity, duration, aspect ratio, language, raw files and deadlines. The description “one video” leaves critical differences unresolved.
Separate organic and paid use
Specify accounts, platforms, paid media, whitelisting and geography. Commercial promotion changes the scope of the licence.
Agree on duration and archiving
Define when active use ends and whether the old post can remain visible. Anticipate what happens after the collaboration ends.
Describe permitted editing
Cuts, subtitles, cropping, translation and combination with other material need clear boundaries. Protect the creator's meaning and image.
Record disclosures and approvals
Define who checks claims, disclosures and the final version. Responsibility should be known before content reaches the audience.
This framework is an original editorial methodology developed by DigitalNow.